One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers.
Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives is from you. Make it a good one.
How can you accomplish this?
One: Become an expert source.
Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.
Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.
Four: Develop an 'elevator speech." Within the time that it takes an elevator to travel one floor - about 60-seconds - be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.
Five: Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.
Six: Balance your individual style with clothing that will appeal to those you are trying to impress.
Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.
Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.
Your personal brand is one of your greatest business assets. Put as much time and effort into it as you do in branding your product. In the end, if you can't sell yourself, you'll find it nearly impossible to sell your product.
Tuesday, June 1, 2010
Thursday, May 6, 2010
Wednesday, May 5, 2010
Social Media Strategy Tip: How to Monetize Your Business Using Facebook
Internet marketing is now considered to be essential in the business world. With it, you will be able to get more clients and significantly let your business grow without spending too much money. Internet marketing is a new breed of marketing. It is very different from marketing on the real world and for most people, internet marketing is quite complicated.
If you don’t know how to market on the internet, the best way to start is by marketing on one of the most popular social networking websites available today, which is Facebook.
First of all, Facebook is primarily a social networking website that is designed to let people communicate with their friends in a dynamic way. It also serves a way for people to meet new people and establish new relationships.
For internet marketers, Facebook is packed with features that can be used to market products and services as well as their business website. If you are a first time internet marketer who wants to start easy, you might want to start with Facebook. You will see that Facebook will provide you with a lot of marketing potential and also help you let your business grow.
The great thing about Facebook is that it is steadily growing. Today, it already has an estimated over 400 million active subscribers. With this number, you will definitely be able to find a lot of people who will be interested in what you have to sell.
Also, Facebook has all the tools you need to market your products or services. Even if the tools and applications here are designed for communication, you have to consider that the main point about internet marketing is communication. Facebook has all the communication tools that you will ever need.
Facebook also launched its Facebook Ads feature. Here, you will be able to officially advertise or market your brand, business or products. You can even market your website here at Facebook Ads.
At Facebook Ads, you will be able to take advantage of its great marketing tools, such as the Advanced Targeting feature. Here, you will be able to target your niche market by age, gender, interests, location and more. This will mean that you will be able to easily target the clients you want. By having this feature, you will be able to quickly find people that may be interested in purchasing the products or services that you are offering.
The Facebook Ads will also provide you with Trusted Referrals. With this feature, you will be able to attach friend to friend interactions about your business to your ads. Facebook encourages word of mouth marketing. This is a great feature as people are more likely to buy a particular product that is recommended by the person they know.
Starting in Facebook Ads is very easy. The first is by pasting the URL of your website. After that, you will choose the audience you want. You can choose the age range, the location, education status, political views and relationship status. You can also include some keywords that will normally show up on interests.
After that, you will create the advertising where you will insert a title and a body. You can also include a photo if you want. The last step is by setting up a budget.
These are some of the tips that you should try to remember when advertising in Facebook Ads. By properly using it, you will be able to get your money's worth and eventually let your business grow.
For a free Social Media Marketing Strategy Session contact me at rmajorswildman@allthewaysuccess.com
If you don’t know how to market on the internet, the best way to start is by marketing on one of the most popular social networking websites available today, which is Facebook.
First of all, Facebook is primarily a social networking website that is designed to let people communicate with their friends in a dynamic way. It also serves a way for people to meet new people and establish new relationships.
For internet marketers, Facebook is packed with features that can be used to market products and services as well as their business website. If you are a first time internet marketer who wants to start easy, you might want to start with Facebook. You will see that Facebook will provide you with a lot of marketing potential and also help you let your business grow.
The great thing about Facebook is that it is steadily growing. Today, it already has an estimated over 400 million active subscribers. With this number, you will definitely be able to find a lot of people who will be interested in what you have to sell.
Also, Facebook has all the tools you need to market your products or services. Even if the tools and applications here are designed for communication, you have to consider that the main point about internet marketing is communication. Facebook has all the communication tools that you will ever need.
Facebook also launched its Facebook Ads feature. Here, you will be able to officially advertise or market your brand, business or products. You can even market your website here at Facebook Ads.
At Facebook Ads, you will be able to take advantage of its great marketing tools, such as the Advanced Targeting feature. Here, you will be able to target your niche market by age, gender, interests, location and more. This will mean that you will be able to easily target the clients you want. By having this feature, you will be able to quickly find people that may be interested in purchasing the products or services that you are offering.
The Facebook Ads will also provide you with Trusted Referrals. With this feature, you will be able to attach friend to friend interactions about your business to your ads. Facebook encourages word of mouth marketing. This is a great feature as people are more likely to buy a particular product that is recommended by the person they know.
Starting in Facebook Ads is very easy. The first is by pasting the URL of your website. After that, you will choose the audience you want. You can choose the age range, the location, education status, political views and relationship status. You can also include some keywords that will normally show up on interests.
After that, you will create the advertising where you will insert a title and a body. You can also include a photo if you want. The last step is by setting up a budget.
These are some of the tips that you should try to remember when advertising in Facebook Ads. By properly using it, you will be able to get your money's worth and eventually let your business grow.
For a free Social Media Marketing Strategy Session contact me at rmajorswildman@allthewaysuccess.com
Sunday, May 2, 2010
Small Business Strategy Tip - The Power of Buzz Marketing
Buzz Marketing is best defined as word of mouth. Much like Viral Marketing where the objective is to get people talking to other people about their experience you provided as a marketer, the big difference is the part where you get people talking is generally done off line. If you’re standing outside a movie theater and shouting about your product and maybe dressed up as your product guess what is going to happen? People are going to start talking to one another. Regardless if you tell another person there is some crazy man or woman outside shouting about something the goal has been met once one person tells another.
The best BM (Buzz Marketing) campaigns are those that do not come off as marketing campaigns. Ambient Marketing is loosely based on BM where you are simply there and making your presence known. Every Guerilla Marketing (GM) tactic contains elements of another GM tactic but each is different and used in a different way. If you’re thinking BM may not be the best approach to get traffic to your website or offline store then you are really underestimating the power of BM. By nature people are curious and gossipy. Why not let the most basic of human instincts do your marketing for you?
One of the draw backs to this particular GM tactic is that if you are a shy or quiet person then this may not be best for you as it generally involves making a mockery of yourself or at least being in a public place and doing something that will get people talking.
That is okay though. With the Internet you don’t have to be seen by anyone. You just have to do something to get people talking. Since VM (viral marketing) and BM are so close to each other on a principle level, you can start a VM campaign and reap the benefits of word of mouth. Refer to the VM section for a great way to get people talking about whatever it is you want them to.
Of course most BM campaigns don’t require you to make a mockery of yourself. A great BM tactic is to place fliers, business cards and or signs all around your town, city and or state. When one person sees the message you have 1% better chances of them telling another person.
When a hundred people see your message, grab your card or whatever you want them to do you have a 100% better chance of them telling just one other person which would be 100 people telling 100 people.
Are you starting to see how this could be great for your business? I thought so. Even if they don’t tell anyone, someone is still finding out about you. Buzz is best but just being is fine too.
Thus far, not one of these Guerilla Marketing tactics is going to cost you more than $20, often, it’ll be much less than that and the results will linger for a long while. The key to GM is to combine tactics since even when you combine five or ten GM tactics you’re still nowhere near the cost of say a TV or newspaper commercial that just blends the surroundings (not to be confused with Ambient Marketing although it contains AM elements).
People for the most part have grown to ignore commercials. How often do you actually leave the TV on the same channel when a commercial that doesn’t interest you comes on? Not very often. The people making the commercial you are ignoring could have just as easily and for less money (if any money) could have used a GM tactic that was sure to get your attention and at least get you to check out what they are promoting.
The next GM method I am going to speak about may require a little money and may be reserved for bigger companies or more established companies but it’s a great way to get people’s attention and works wonders for smaller or startup companies. Remember I said GM is not about money but time and effort but this particular tactic as I said may cost a little money but it’s well worth it compared to traditional marketing methods.
Tuesday, April 6, 2010
Business Strategy Coach -To Blog or Not To Blog...What is the Answer?
Many people are getting into blogging for several
reasons. You might have heard it somewhere recently
but it actually started more than a decade ago from
its mother, the online diary. Back then, these kinds
of diaries are used by people to record and share
accounts of their personal lives. Although blogging
still uses that same concept, it has now evolved into
several categories and usage.
Nowadays, blogging is synonymous to online marketing.
Bloggers not only publish contents reflecting their
moods for the day or sharing what they have done for
the past few weeks but also advertise and create a
sturdy communication with their audience. More so,
through the use of blogging, people are now able to
find an alternative in making money. Blogging is an
excellent opportunity for generating income.
The Blog
Before you even start to create you own blog. It is
necessary to know what blog really is. The term blog
is actually derived from the word Weblog or Web log.
Back in the days, around the late 1990’s, these Web
logs are utilized by users to track updates and
references to other resources online. They served as
journals, which made them useful as a publishing tool
for the user’s stream of consciousness. Of course, the
readers can still comment and share their thoughts on
just abut anything under the sun.
Technically, blogs are also known as CMS or Content
Management Systems. Being a CMS, blogs allow the
writers to easily publish to a specific Web site and
manage the content without the need of having to deal
with the program code. Publishing software also
provides users with a GUI or Graphical User Interface
for easy pointing and clicking of their articles.
Through the use of easy-to-do procedures, you can
perform configuration and set up, which can ease your
job as a blogger since the tool can automatically
organize your published articles the next time you
publish.
The Advantage of Blogging
The main question is; why should you start blogging?
The first thing you need to know is that blogging can
enhance and support your online communications.
However, you must first understand the outcome of your
blog that you desire in order to attain success. The
main reason why you should start blogging, is that it
can be both an excellent outlet for your frustrations
or excitement and profitable at the same time.
It does not mean that if you are not into blogging,
you should not blog. Being in a business, especially
those with dealings on the Internet, requires you to
establish a clientele that are actually interested
with your services. Blogs can do this easily due to
its accessibility and being an excellent medium for
marketing that it is, blogs are essential for
businesses.
More so, if you are handling a business, there is good
chance that your competition is blogging about their
products and services. This is an easy method for you
to examine the competition and what their clients’
preferences are. Additionally, blogs can create strong
customer relationships since your target market can
easily and directly communicate with the authority
within your business.
This kind of opportunity is hard to resist since a
strong customer relationship can eventually lead to
lasting trust to your product and services; hence,
eventual increase in your revenue.
reasons. You might have heard it somewhere recently
but it actually started more than a decade ago from
its mother, the online diary. Back then, these kinds
of diaries are used by people to record and share
accounts of their personal lives. Although blogging
still uses that same concept, it has now evolved into
several categories and usage.
Nowadays, blogging is synonymous to online marketing.
Bloggers not only publish contents reflecting their
moods for the day or sharing what they have done for
the past few weeks but also advertise and create a
sturdy communication with their audience. More so,
through the use of blogging, people are now able to
find an alternative in making money. Blogging is an
excellent opportunity for generating income.
The Blog
Before you even start to create you own blog. It is
necessary to know what blog really is. The term blog
is actually derived from the word Weblog or Web log.
Back in the days, around the late 1990’s, these Web
logs are utilized by users to track updates and
references to other resources online. They served as
journals, which made them useful as a publishing tool
for the user’s stream of consciousness. Of course, the
readers can still comment and share their thoughts on
just abut anything under the sun.
Technically, blogs are also known as CMS or Content
Management Systems. Being a CMS, blogs allow the
writers to easily publish to a specific Web site and
manage the content without the need of having to deal
with the program code. Publishing software also
provides users with a GUI or Graphical User Interface
for easy pointing and clicking of their articles.
Through the use of easy-to-do procedures, you can
perform configuration and set up, which can ease your
job as a blogger since the tool can automatically
organize your published articles the next time you
publish.
The Advantage of Blogging
The main question is; why should you start blogging?
The first thing you need to know is that blogging can
enhance and support your online communications.
However, you must first understand the outcome of your
blog that you desire in order to attain success. The
main reason why you should start blogging, is that it
can be both an excellent outlet for your frustrations
or excitement and profitable at the same time.
It does not mean that if you are not into blogging,
you should not blog. Being in a business, especially
those with dealings on the Internet, requires you to
establish a clientele that are actually interested
with your services. Blogs can do this easily due to
its accessibility and being an excellent medium for
marketing that it is, blogs are essential for
businesses.
More so, if you are handling a business, there is good
chance that your competition is blogging about their
products and services. This is an easy method for you
to examine the competition and what their clients’
preferences are. Additionally, blogs can create strong
customer relationships since your target market can
easily and directly communicate with the authority
within your business.
This kind of opportunity is hard to resist since a
strong customer relationship can eventually lead to
lasting trust to your product and services; hence,
eventual increase in your revenue.
Monday, March 15, 2010
Business Strategy Coach -Time Management and Managing your Energy: Myth or Not?
“What the mind has set to achieve, the body has yet to immortalize”. The body, mind and spirit has to be ready to take on daily activities such as work. There are many things we want to do and achieve in life. Everyday is considered another day of working hard to achieve something. It can get so overwhelming most of the times especially when we a have a lot of things going but it’s all a matter of how we will be able to cope up and work it out. Being able to manage yourself, play an important role behind getting things done as well as managing your energy in order to keep up.
We can get burned both mentally and physically. Working more hours than regular can drain you mentally thus consuming your energy to function more. Mentally draining yourself makes work even achievable in a more extended time frame because you just don’t have the energy to do it “now” anymore.
Literally, time management means managing time itself. Can you manage time? You can’t. You can’t stop the clock and resume it when you want to resume your work. In a literal point of view that remains a myth. What you can do though is manage yourself to keep up with time. The things you set out to do can be achieved in a timely manner if have a time frame to finish it and it is important that you have to energy to do so.
In order to manage your time and energy you have to do first things first. You must learn to prioritize what work needs to be done and do it without dilly-dallying. Doing so does not help in achieving work on time. It only extends it further more. Managing your time and energy work hand in hand.
Focus on your work and avoid distractions. If you focus on your work, chances are you will be able to finish ahead of schedule thus saving your energy for other activities that you might want to indulge in.
Keep your health up to speed at all times. The mind and body can only do as much when you are in good health and condition. Live healthy, eat healthy and exercise on your free time to keep your spirit on a higher level. Conditioning your mind, body and spirit and keeping a good balance on these aspects can definitely keep the ball rolling for you.
Time management would just remain a myth, a figure of your imagination if you don’t start and learn to manage yourself and your time. You have to put things in practice and in action. Prioritize, focus, and guard your health in order to manage your time and energy to get things done.
We can get burned both mentally and physically. Working more hours than regular can drain you mentally thus consuming your energy to function more. Mentally draining yourself makes work even achievable in a more extended time frame because you just don’t have the energy to do it “now” anymore.
Literally, time management means managing time itself. Can you manage time? You can’t. You can’t stop the clock and resume it when you want to resume your work. In a literal point of view that remains a myth. What you can do though is manage yourself to keep up with time. The things you set out to do can be achieved in a timely manner if have a time frame to finish it and it is important that you have to energy to do so.
In order to manage your time and energy you have to do first things first. You must learn to prioritize what work needs to be done and do it without dilly-dallying. Doing so does not help in achieving work on time. It only extends it further more. Managing your time and energy work hand in hand.
Focus on your work and avoid distractions. If you focus on your work, chances are you will be able to finish ahead of schedule thus saving your energy for other activities that you might want to indulge in.
Keep your health up to speed at all times. The mind and body can only do as much when you are in good health and condition. Live healthy, eat healthy and exercise on your free time to keep your spirit on a higher level. Conditioning your mind, body and spirit and keeping a good balance on these aspects can definitely keep the ball rolling for you.
Time management would just remain a myth, a figure of your imagination if you don’t start and learn to manage yourself and your time. You have to put things in practice and in action. Prioritize, focus, and guard your health in order to manage your time and energy to get things done.
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