Business Strategy Tip: No Follow Up...No Sales!

I just returned from eWomenNetwork National Conference and I will say it was electrifying. The energy along with the brilliant and powerful women just blew my mind. However, I would suspect that many of those who attended will not follow up and will lose many amazing opportunities.

What about you? How many networking events, seminars, lunches and coffees have you attended and afterwards you found yourself with a bunch of business cards that you politely place inside your top desk drawer?

Here is the thing..if you do not follow up you will not grow your business the way you wish. I too struggle with the same challenges as you and what I learned is one simple truth…if it is left up to me solely I will FAIL. I know you are probably thinking…how motivating? But I am a truth teller and I am reminded of a quote by W. Edward Deming that states “95% of all failure has nothing to do with the people but rather the systems.” Let me just add to the quote by saying or lack of a system.

What is your plan when you attend a networking event? Do you have a systematic and automated way of following up? If the answer is no then I will sadly predict that you will fail. It is because I am committed to your success that I am willing to have this big girl conversation with you and challenge you to look at what you are doing in regards to follow-up.

Here are the some things to consider:

1) Prior to attending a networking event, clearly determine your outcome or objective. How many people would you like to meet? Or is there a certain person you are targeting?

2) Make sure you have time blocked out to follow up. If you are attending a breakfast or lunch…schedule (1) hour in the afternoon on the same day to send personal notes, emails, or follow-up calls to schedule those all important lunches or coffees. If it is an evening event…schedule time the following morning before you begin your day.

3) Place them into you autoresponder systems…with permission so that you can systematically drip on them. I would highly recommend you checkout a service such as Monster Follow-Up.

4) Make the appointment and keep the appointment. I cannot tell you how many people who have called me to have coffee and then flake because something came up which was deemed more important than a new client. Unbelievable but true. Be a person of integrity and honor your commitments. Another great tool for scheduling appointments is TimeTrade which helps with the automation process.

5) Determine how you can serve them while you are at the meeting. If it is a connection….make the introduction. If it is a book…send them a copy. ADD value first and then work at nurturing the relationship.

These are just some business strategy tips that you can do to really impact, improve and skyrocket your sales.

Happy networking…or better yet “To the Follow-Up!”

Business Strategy Coach Tip: Don't Get Hacked

I woke up on a Saturday morning and my assistant a.k.a. Christopher stepped into my office to inform me that he couldn’t get onto my blog to do the maintenance and clean up that I had commissioned him to do. After several failed attempts, it became crystal clear that we had a problem. Support ticket and 25 minutes wait time lead to the word that literally de-stablized me…”Your website has been compromised by a malicious force.” I kid you not…that was the language to inform me that someone had “hacked” my account. All (7) of my websites were compromised.

Here are the lessons I learned that I figured what a great coaching opportunity to share with my community.

There are three things that you must do on a regular basis if you are using WordPress as a platform for your blog, membership site or company’s website.

1) BACK-UP, BACK-UP, BACK-UP - Did you hear me say backup? Yes…this was the one thing that I didn’t think about or even know that you should do. Backup your wordpress files. The easiest way to do it is to log in to your wp-admin and over to the left you will see a tab named “Tools.” If you click on tools you will see export tab…this allow you to export all of your posts, pages, pictures, media and comments to a file on your hard-drive and obvious you should be backing up your hard-drive…right? By doing this one thing it will save you a lot of pain and anquish if someone decides they don’t like you or that they are bored or whatever god-forsaken reason someone would choose to hack someone’s blog.

2) Update to New Version – Whenever I would log into my blog to make an update I would notice at the top of the page it would say new update available. In the past, I would ignore and continue working but what I’ve learned is that is how they are able to get in. They are able to write a “malicious script” from the older version and when you fail to update to the newer version you are leaving yourself wide open to get hacked. It really takes less than a minute…you just click on the update and click automatically update and voila (30 seconds later) you are done.

3) Change Your Passwords Frequently – What does frequently look like? For everyone it is going to be different but I would recommend at least quarterly if you are the only one in charge of the site. If you are outsourcing I would recommend that you do it on a monthly basis. I have hired and sadly fired over 8 virtual assistants which means there were 8 people who had access to my site. Not to mention when you hire someone to install it on your hosting account. Protect yourself…I am not suggesting that a virtual assistant would stoop so low as to sabotage your work. But this is your life’s work and your livelihood…not to mention your brand and reputation. Yes… it will take additional time which you may not have but at the end of the day it is well worth it.

Learn from my mistakes and take heed. As you grow your business and become more and more successful, you will make enemies. Everyone will not like you that sadly is the world we live in. Set-up your firewall, protect your computers, and do what you are good at which I hope is transforming and changing lives. To your success!

Business Strategy Tip - Authenticity is Your New Currency!

Social media is such a hot topic lately and there is so much buzz around how to truly capitalize and monetize this new marketing medium. Why is Facebook such a phenomenal? With over 500 million active users it is demonstrating our need to be part of a community. Think about it for one moment. The average person spends 18 minutes per day on Facebook while the average person views a website for less than 30 seconds. What I believe is that Facebook is meeting our human need to connect and although we have the most amazing technology this world has ever seen we still need to belong and feel like our life matters.

When I am coaching my clients who want to build an online platform the first thing that comes from many of their mouths are "Can I separate my business from my personal profile?" My follow up question to them is why. Why do you feel you need to have a separate page? Their answer, "Because I don't want people to see what I am doing on the personal side". This is when I get on my soap box and share that social media is about three things (1) connection (2) authenticity and (3) integrity. The consumer is sick and tired of people showing up one way in public and behind the scenes they are totally different. My response is who you are is who you are. If you are a jerk in private then be the jerk in public. In simple language, be authentic. Stop wearing the mask! If you think that you are going to show up online whether it is twitter, facebook or linkedin and be less the authentic or geniune then don't bother because you will be found out.

Let me get off of my box and share with you that if you show up in your greatness and with all of your flaws people with embrace you. People will trust you and ultimately people will buy what you have to offer. It really is about being comfortable in your own skin. No one is expecting you to be perfect but we are expecting you to be real. So if authenticity is your new currency, how do you want to show up? I will encourage you to embrace who you are and to celebrate your many different personalities (the light and the dark). When you show up like that you give other permission to do the same and then you have an amazing community who will celebrate your victories and lift you up when you feel that you are all alone.

Remember (1) Authenticity (2) Integrity and (3) Connection is what social media is all about. Start spending your currency today!

You Can Only Improve What Your Measure

As a business coach, one of the questions that I ask my clients regularly is where do you spend your time? We have so many hats that we wear and so many roles that we play as a Solopreneur, that many of us (myself included) can feel overwhelmed. There have been days in the past when I felt like I just wanted to put the sheets over your head and say I do it tomorrow. I am sure that this has NEVER happened to you.

So, where do you spend your time? The first step to making sure that you are doing the most important tasks is by looking at what you have been doing. My favorite tool for doing this is www.rescuetime.com

Rescue Time will basically track the activities that you do on your computer. Not only does it track it but it creates a really cool weekly report for you to analyze and keep you focus.



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RescueTime: recover time and productivity.



Your action step if you are ready to take your business to the next level is simple…go to www.rescuetime.com and download this service. Did I mention that it is FREE! No Excuses…if you commit to measuring your activities I promise you that you will begin to get your life back and it will be no “juggling act”.

Business Strategy Tip: Pros and Cons of Making Your Own YouTube Videos

Are you one of the millions of internet users who enjoy watching free videos on YouTube? If you are, the thought of creating your own YouTube video may have crossed your mind; has it? If so, you may be wondering whether or not you should make your own YouTube video and then upload it to the YouTube website. When making your decision, it is advised that you can examine the pros and cons of doing so.
When it comes to making your own YouTube video, there are a number of cons or downsides to doing so. Perhaps, the biggest downside to making your own video and then uploading it to YouTube is that you are essentially sharing the video with the whole world. Many individuals mistakenly believe that their videos will only be seen by YouTube members, but that isn’t the truth. Any internet user, even those without a YouTube account, can view videos on YouTube. In fact, it is not uncommon for YouTube video viewers to email a YouTube video link to those that they know. Therefore, the views that your YouTube videos may get may be more than you ever expected or wanted.
Although there are a few downsides or cons to uploading your videos to the YouTube website, there are also a number of pros or plus sides to doing so. One of those pros is ease of use. Even if you consider yourself to be unskilled with computers, you should still be able to make, upload, and share your video or videos on YouTube. In all honesty, all you need is a video recording device, like a camcorder or a webcam, and a movie editing software program, which now comes standard with most computers. Once you have your video on your computer and edited, if you wish to do so, you will just need to follow YouTube’s step-by-step uploading instructions and then your video should be ready for sharing, in as little as a few minutes.
Another pro to using YouTube to share your own videos with other internet users is uses. Although a large number of internet users use YouTube videos for fun or for personal reasons, there are many others who use them for business or at least to up their exposure. You need to remember that millions of internet users watch videos on YouTube. While your YouTube video will be unlikely to get one million views, you could get quite a bit. Whether you are advertising your services, like as a website designer or a real estate agent, you can do so through YouTube. The only thing that you will want to do is try to not take the spam approach. If you are advertising yourself as a website designer, try taking a few videos of you making a website or use your video to explore websites that you have made. Simply adding your business information at the end of the video is a great way to get your point across, but without making your YouTube video seem as it is an advertisement.
As you can see, there are a number of advantages and disadvantages, or pros and cons, to making your own YouTube videos. As stated above, it is advised that you use your best judgment. Of course, you can post a video on YouTube if you want to do so, but just make sure that you are doing so safely.

Business Strategy Tip - Personal Branding for Success

One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers.

Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives is from you. Make it a good one.

How can you accomplish this?

One: Become an expert source.


Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.

Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.

Four: Develop an 'elevator speech." Within the time that it takes an elevator to travel one floor - about 60-seconds - be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.

Five: Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.

Six: Balance your individual style with clothing that will appeal to those you are trying to impress.

Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.

Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.

Your personal brand is one of your greatest business assets. Put as much time and effort into it as you do in branding your product. In the end, if you can't sell yourself, you'll find it nearly impossible to sell your product.

Business Strategy Coach - Why Isn't My Marketing Working?

Happy Cinco de Mayo...Celebrating All the Way Success' Anniversary. Awesome Year! Cheers and thank you for your continual support =)

Social Media Strategy Tip: How to Monetize Your Business Using Facebook

Internet marketing is now considered to be essential in the business world. With it, you will be able to get more clients and significantly let your business grow without spending too much money. Internet marketing is a new breed of marketing. It is very different from marketing on the real world and for most people, internet marketing is quite complicated.

If you don’t know how to market on the internet, the best way to start is by marketing on one of the most popular social networking websites available today, which is Facebook.

First of all, Facebook is primarily a social networking website that is designed to let people communicate with their friends in a dynamic way. It also serves a way for people to meet new people and establish new relationships.

For internet marketers, Facebook is packed with features that can be used to market products and services as well as their business website. If you are a first time internet marketer who wants to start easy, you might want to start with Facebook. You will see that Facebook will provide you with a lot of marketing potential and also help you let your business grow.

The great thing about Facebook is that it is steadily growing. Today, it already has an estimated over 400 million active subscribers. With this number, you will definitely be able to find a lot of people who will be interested in what you have to sell.

Also, Facebook has all the tools you need to market your products or services. Even if the tools and applications here are designed for communication, you have to consider that the main point about internet marketing is communication. Facebook has all the communication tools that you will ever need.

Facebook also launched its Facebook Ads feature. Here, you will be able to officially advertise or market your brand, business or products. You can even market your website here at Facebook Ads.

At Facebook Ads, you will be able to take advantage of its great marketing tools, such as the Advanced Targeting feature. Here, you will be able to target your niche market by age, gender, interests, location and more. This will mean that you will be able to easily target the clients you want. By having this feature, you will be able to quickly find people that may be interested in purchasing the products or services that you are offering.

The Facebook Ads will also provide you with Trusted Referrals. With this feature, you will be able to attach friend to friend interactions about your business to your ads. Facebook encourages word of mouth marketing. This is a great feature as people are more likely to buy a particular product that is recommended by the person they know.

Starting in Facebook Ads is very easy. The first is by pasting the URL of your website. After that, you will choose the audience you want. You can choose the age range, the location, education status, political views and relationship status. You can also include some keywords that will normally show up on interests.

After that, you will create the advertising where you will insert a title and a body. You can also include a photo if you want. The last step is by setting up a budget.

These are some of the tips that you should try to remember when advertising in Facebook Ads. By properly using it, you will be able to get your money's worth and eventually let your business grow.

For a free Social Media Marketing Strategy Session contact me at rmajorswildman@allthewaysuccess.com

Small Business Strategy Tip - The Power of Buzz Marketing

Buzz Marketing is best defined as word of mouth. Much like Viral Marketing where the objective is to get people talking to other people about their experience you provided as a marketer, the big difference is the part where you get people talking is generally done off line. If you’re standing outside a movie theater and shouting about your product and maybe dressed up as your product guess what is going to happen? People are going to start talking to one another. Regardless if you tell another person there is some crazy man or woman outside shouting about something the goal has been met once one person tells another.

The best BM (Buzz Marketing) campaigns are those that do not come off as marketing campaigns. Ambient Marketing is loosely based on BM where you are simply there and making your presence known. Every Guerilla Marketing (GM) tactic contains elements of another GM tactic but each is different and used in a different way. If you’re thinking BM may not be the best approach to get traffic to your website or offline store then you are really underestimating the power of BM. By nature people are curious and gossipy. Why not let the most basic of human instincts do your marketing for you?

One of the draw backs to this particular GM tactic is that if you are a shy or quiet person then this may not be best for you as it generally involves making a mockery of yourself or at least being in a public place and doing something that will get people talking.

That is okay though. With the Internet you don’t have to be seen by anyone. You just have to do something to get people talking. Since VM (viral marketing) and BM are so close to each other on a principle level, you can start a VM campaign and reap the benefits of word of mouth. Refer to the VM section for a great way to get people talking about whatever it is you want them to.
Of course most BM campaigns don’t require you to make a mockery of yourself. A great BM tactic is to place fliers, business cards and or signs all around your town, city and or state. When one person sees the message you have 1% better chances of them telling another person.

When a hundred people see your message, grab your card or whatever you want them to do you have a 100% better chance of them telling just one other person which would be 100 people telling 100 people.

Are you starting to see how this could be great for your business? I thought so. Even if they don’t tell anyone, someone is still finding out about you. Buzz is best but just being is fine too.

Thus far, not one of these Guerilla Marketing tactics is going to cost you more than $20, often, it’ll be much less than that and the results will linger for a long while. The key to GM is to combine tactics since even when you combine five or ten GM tactics you’re still nowhere near the cost of say a TV or newspaper commercial that just blends the surroundings (not to be confused with Ambient Marketing although it contains AM elements).

People for the most part have grown to ignore commercials. How often do you actually leave the TV on the same channel when a commercial that doesn’t interest you comes on? Not very often. The people making the commercial you are ignoring could have just as easily and for less money (if any money) could have used a GM tactic that was sure to get your attention and at least get you to check out what they are promoting.

The next GM method I am going to speak about may require a little money and may be reserved for bigger companies or more established companies but it’s a great way to get people’s attention and works wonders for smaller or startup companies. Remember I said GM is not about money but time and effort but this particular tactic as I said may cost a little money but it’s well worth it compared to traditional marketing methods.

Business Strategy Coach -To Blog or Not To Blog...What is the Answer?

Many people are getting into blogging for several
reasons. You might have heard it somewhere recently
but it actually started more than a decade ago from
its mother, the online diary. Back then, these kinds
of diaries are used by people to record and share
accounts of their personal lives. Although blogging
still uses that same concept, it has now evolved into
several categories and usage.

Nowadays, blogging is synonymous to online marketing.
Bloggers not only publish contents reflecting their
moods for the day or sharing what they have done for
the past few weeks but also advertise and create a
sturdy communication with their audience. More so,
through the use of blogging, people are now able to
find an alternative in making money. Blogging is an
excellent opportunity for generating income.

The Blog

Before you even start to create you own blog. It is
necessary to know what blog really is. The term blog
is actually derived from the word Weblog or Web log.
Back in the days, around the late 1990’s, these Web
logs are utilized by users to track updates and
references to other resources online. They served as
journals, which made them useful as a publishing tool
for the user’s stream of consciousness. Of course, the
readers can still comment and share their thoughts on
just abut anything under the sun.

Technically, blogs are also known as CMS or Content
Management Systems. Being a CMS, blogs allow the
writers to easily publish to a specific Web site and
manage the content without the need of having to deal
with the program code. Publishing software also
provides users with a GUI or Graphical User Interface
for easy pointing and clicking of their articles.
Through the use of easy-to-do procedures, you can
perform configuration and set up, which can ease your
job as a blogger since the tool can automatically
organize your published articles the next time you
publish.

The Advantage of Blogging

The main question is; why should you start blogging?
The first thing you need to know is that blogging can
enhance and support your online communications.
However, you must first understand the outcome of your
blog that you desire in order to attain success. The
main reason why you should start blogging, is that it
can be both an excellent outlet for your frustrations
or excitement and profitable at the same time.

It does not mean that if you are not into blogging,
you should not blog. Being in a business, especially
those with dealings on the Internet, requires you to
establish a clientele that are actually interested
with your services. Blogs can do this easily due to
its accessibility and being an excellent medium for
marketing that it is, blogs are essential for
businesses.

More so, if you are handling a business, there is good
chance that your competition is blogging about their
products and services. This is an easy method for you
to examine the competition and what their clients’
preferences are. Additionally, blogs can create strong
customer relationships since your target market can
easily and directly communicate with the authority
within your business.

This kind of opportunity is hard to resist since a
strong customer relationship can eventually lead to
lasting trust to your product and services; hence,
eventual increase in your revenue.

Business Strategy Coach -Time Management and Managing your Energy: Myth or Not?

“What the mind has set to achieve, the body has yet to immortalize”. The body, mind and spirit has to be ready to take on daily activities such as work. There are many things we want to do and achieve in life. Everyday is considered another day of working hard to achieve something. It can get so overwhelming most of the times especially when we a have a lot of things going but it’s all a matter of how we will be able to cope up and work it out. Being able to manage yourself, play an important role behind getting things done as well as managing your energy in order to keep up.

We can get burned both mentally and physically. Working more hours than regular can drain you mentally thus consuming your energy to function more. Mentally draining yourself makes work even achievable in a more extended time frame because you just don’t have the energy to do it “now” anymore.

Literally, time management means managing time itself. Can you manage time? You can’t. You can’t stop the clock and resume it when you want to resume your work. In a literal point of view that remains a myth. What you can do though is manage yourself to keep up with time. The things you set out to do can be achieved in a timely manner if have a time frame to finish it and it is important that you have to energy to do so.

In order to manage your time and energy you have to do first things first. You must learn to prioritize what work needs to be done and do it without dilly-dallying. Doing so does not help in achieving work on time. It only extends it further more. Managing your time and energy work hand in hand.

Focus on your work and avoid distractions. If you focus on your work, chances are you will be able to finish ahead of schedule thus saving your energy for other activities that you might want to indulge in.

Keep your health up to speed at all times. The mind and body can only do as much when you are in good health and condition. Live healthy, eat healthy and exercise on your free time to keep your spirit on a higher level. Conditioning your mind, body and spirit and keeping a good balance on these aspects can definitely keep the ball rolling for you.

Time management would just remain a myth, a figure of your imagination if you don’t start and learn to manage yourself and your time. You have to put things in practice and in action. Prioritize, focus, and guard your health in order to manage your time and energy to get things done.

7 Steps to Powerful Online Seminars

This content from: Duct Tape Marketing

For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going.
Holding workshops and seminars live and in person has long been an effective tool. The web makes this tool even more powerful and more affordable as it allow you to conduct online versions of seminars that don’t require you to rent a room or your prospects to leave their homes and offices.
Online seminars are a marketing tool every business should consider adding to the mix. Below are seven steps to consider to make your online seminars pay.
1) Get sponsored
Before you go too far down the seminar path consider getting sponsors to join you. This doesn’t have to be some big name corporate deal, give strategic partners the opportunity to join you in promoting your educational sessions for the right to call themselves a sponsor. Round-up prizes from related businesses that want the exposure their prize garners in your promotion. Free stuff drives enrollment!
2) Educate, don’t sell
Make certain that your “free” session is packed with content so good people would pay for it. That’s the expectation these days. If you create seminars that are basically veiled sales presentations, you won’t reap the benefits of this expertise play and people won’t come back or tell friends about your great seminars. There’s a time and place for the sales pitch, but only after you’ve established trust through sharing valuable information. People are OK with a “here’s the sales pitch” at the end of a presentation that was time well spent.
Consider creating a series of events and promoting them together. This can help build momentum and allow you to build a loyal following.
3) Pick your platform
There are dozens of online platforms for hosting your web seminars but choose your platform with some considerations in mind.
• Free may not be the best option if you are using this tactic to demonstrate how professional your business is.
• Look for a tool that offers some interaction tools such as polling, questions, chat, even video
• Make sure your chosen tool can handle the numbers you plan to enroll
• Be certain you can easily record your sessions for future marketing use
• Look for ease of use and follow-up reminder email automation
GoToWebinar (a sponsor of the Duct Tape Marketing podcast), Acrobat Connect and WebEx all offer the features above
4) Cause interaction
Use the functionality of your online webinar tool to get the audience involved. Polls are a great way to take the temperature of your audience and the results can make for both interesting discussion during your session and follow-up discussion in another form of content such as a blog post. With small groups you may want to allow video or audio chat, but it’s always a good idea to take questions from the attendees. Most platforms also allow you to conduct a survey at some point in your presentation. This is a nice way to end a presentation to get feedback from the audience and even let them vote on other topics they would like to hear in the future.
5) Create a backchannel
Lots of people attend webinars these days and share information they hear with their followers on Twitter. It’s become common practice to create a hashtag for your events so people who attend or those that don’t have an easy way to collect all of the comments made by listeners. Some presenters go as far as having an assistant monitor and tweet during the presentation to keep the conversation lively and accurate. This free PowerPoint Twitter Tool allows you to create tweets and have them posted automatically during your presentation.
6) Have bonus content
Because there is so much free information out there online the expectations for what you provide as free package have grown. In addition to the event itself consider creating a PDF workbook or collection of blog posts from yourself, related bloggers or strategic partners and delivering that document along with your follow-up. This gives you another reason to reach out and remind your attendees about the great content and gently about the products and services you offer.
7) Promote the archive
Use your chosen platform to record your presentation. Upload your recorded session to a video host such as Vimeo or YouTube and embed the video in a web page surrounded by additional resources and further reading links related to the topic. This is a great way to use the session for future marketing efforts and create the kind of page and content that search engines love. Consider using a service like CastingWords to transcribe the session, combine three or four session with video, transcript, resources and your collection of blog post PDF and you’ve just created a product that you can sell!
Handling all the moving parts of setting up, promoting, running and archiving live events can seem a bit overwhelming at first, but the long term payoff in terms of expertise, content, and trust building is worth every bit of it.

Business Strategy Coach - Maximize Your Time for Results

It's a busy world out there. We all have to keep up with the demands of daily living. Juggle everything here and there. Just like an executive running around keeping up with meetings and deadlines at work but can still spend quality time with the family or a college student keeping up with academics but still has to work after school to pay his tuition. Everybody seem to be busy with a lot of things and at the end of the day, a good rest is what we all need.

What is admirable though, is how each of us are able to keep up. At how an executive can still spend quality time with the family after a long day at work, or a working college student still having the time to do research after a long day in school and work. How are they able to do all these altogether, one after the other? This is where time management comes in. It's keeping the balance between work and life itself.

Time management is a matter of prioritizing what work needs to be done first and how you are able to finish it at a given time. Scheduling is very important. Let me share some time management tips that has worked for me:

1. Learn to Prioritize. It is important that you know which work has to be done first and what needs to be done. Learn to dissect and be able to point out what aspect needs urgent attention.

2. Set out a Plan. Having a plan pretty much gives you an idea of where you are going. It's like having a blueprint of your house. You see where everything is located so you know the directions on how to get there.

3. Organize. Schedule, and set a Time Frame. Some people work well with a print out itinerary in front of them and having a specified "begin" and "end" task guide makes it more easy and organized. It is important to keep track of your schedule in order to keep the balance.

4. Make valuable time out of Idle or free Time. This is bonus time that you can make use of. Sometimes we tend to finish ahead of schedule so, we get to have some more extra time. Make valuable use of it. Spend more time with family or maybe just have some time with yourself. After all, everybody needs a little bit of pampering after a hard day's work. It's not bad to reward yourself once in awhile, isn't it?

Time management means getting the work done and not anything else other than what needs to be done. Learn to balance your work and life. Managing your time wisely makes the workload uncomplicated. It only gets complicated and overwhelming when things pile up. And when this happens you loose track of managing your time. It's as easy as one, two and three. Priortize, set out a plan, schedule, and get it done. And you might just be amazed at how you will be able to get some more free time to do other things.

Business Strategy #7 - Discipline + Focus = Success

Focus and Discipline are two of the most important qualities an athlete has to have in order to be on top of the game. The Olympics was first established by the ancient Greeks with the idea of putting together a sporting event every four years to compete in various fields such as javelin, running, wrestling and boxing. It became a world sporting event in 1896. Since then, it has been celebrated every four years in different host countries.

The Olympics has become a venue for sportsmanship, comaraderie and goodwill among athletes and nations of the world. An athlete works hard on his training to be on the lead, with the common goal of winning the gold and gain recognition. With this in mind, athletes have remained focus and disciplined. This has become the driving forces that motivates them to go an extra mile at what they do.
An athlete’s discipline can be compared to a thriving business owner. They do not wait for things to happen; they thrive to make things happen. Success does not come to you….you go for it!

One does not become a good athlete overnight. It takes a lot of learning, training, practice, and most importantly discipline and focus. It would take years to master great athleticism not to mention going through a lot of competition in order the reach the ultimate dream of participating in the Olympics. If an athlete’s ultimate goal is the Olympics, an entrepreneur’s goal is to become profitable, add value and be successful.

The road that leads to the Olympics does not happen at a blink of an eye, so does your way to success. It’s a challenging road out there. It takes many years to become an overnight success. Just like the focused and disciplined Olympian, you have to set your mind on continuously improving your craft and continuously learn and find ways to be the expert in your field. Competition is tough out there and the way to stay on top of, is to remain focused at all times. Everything in life has to be worked on. It’s not a game of chance or pure luck. Remember, success does not come to you but work your way to success!

Business Success Strategy #10 - Hustle While You Wait

"Everything comes to those who hustle while they wait" -Thomas Edison

Thomas A. Edison was one of the most prolific inventors of all time. His inventions continue to shape our daily lives decades after his death in 1931. He fundamentally changed our lives by giving us indoor lighting, records, movies, batteries, and hundreds of other objects we have come to believe we can’t live without. He patented over 1,000 objects during his life. His advice to “hustle” while you wait gives us some insight into how he became a legend.

Many people who dream of changing their lives are in a “waiting” time in their lives. For financial or personal reasons they are not yet able to leave their current jobs, move to their preferred geographical area, or start that business they dream of. During these waiting times you can do much to lay the foundation for your dreams. Here are some ideas that can get you started as you begin to move towards a life you compose rather than one you fell into:

*Research your dream job or business. Learn all that you can about it. You can easily become an expert about any topic in 3-6 months. Read, search the web, interview people who already work in the field, and do all that you can to learn about the history, trends and topics that are important in your field. When the time comes to move forward, you will have a solid knowledge base.

*Develop your network. Meet others who are in your chosen field. Nothing leads to success faster than having a solid support network in place. Don’t fear competition; just meet as many people as you can in that field. This networking will help you understand what it takes to succeed and give you the support you need to make those first steps. Nothing increases learning faster than having a mentor who can show you the way. You will increase your confidence and your learning pace, and you may even get “lucky” and find a job or your first client.

*Lay the groundwork. Write your business plan. Draft a press release. Outline your book. Learn how to design web pages. Any progress is movement forward and that momentum can help propel you towards the life of your dreams. As you develop skills and create the platform for your new life, new ideas and opportunities will come your way.

No matter where you are in developing the life of your dreams, you can “hustle” while you wait. Even if you have no idea what you want yet, you can create a foundation that will support your new life. No effort is wasted. The skills and knowledge you gain will fit into your new life in some way.

As I searched for my dream and mission I researched dozens of topics. I am consistently amazed at how many of those “dead ends” have helped me to develop my current business. Learning how to edit, write copy, design web pages, develop content, create podcast, research, and even golf have all helped me to build a stronger foundation for my roles as a business coach and business growth strategist. Don’t wait for the perfect time to arrive, begin today to move forward and the universe will meet you with more opportunities than you can now imagine.

Business Strategy Coach - 5 Tips to Increase Your Chances of Actually Achieving Your New Year's Resolutions

Even in January, more and more people forget about the well-meaning resolutions they made on New Year's to improve their lives.

Here are five tips to turn resolution road kill into a thing of the past.

1. Stop being a commitment queen/king. Eliminate one or two items from your busy schedule to free up time to pursue your passionate interests. Which will they be?

2. Do something even if it's wrong. Ninety percent of success is showing up. Whether you're selling an idea, trying to land a new client or learning how to paint, the point is, you have to show up. What idea will you pursue this year?

3. Plan for growth. In life, as in business, when you neglect growth, the passion inside you cools. Plan not only for a bigger house or an updated vehicle, but for inner growth. Try to reinvent yourself on a regular basis. You don't want to wake up five years from now and greet the same woman in the mirror. You want to see a new person who has transcended former boundaries.

4. Challenge your obstacles. Let go of the notion that you don't have enough time, energy, money or discipline to do what it takes to succeed. When you challenge that thought you will magically make more things happen.

5. Stick with it and endure. Many people who fail in reaching their goals simply turn back too soon. The path is long and the terrain is tough. When your endurance is tested and you're tempted to give up, remember this: You will miss not only the gold at the end of the rainbow, but also a wealth of other treats along the way.
Here's wishing you a Happy New You. And remember: We are amazing and we can do anything!

Business Strategy Coach - How to Achieve Your Desires With a Goal Achievement System - Part 2

In part 1 of this article, I showed you how to properly set goals by being specific, giving yourself a deadline and making your goals positively oriented. I also showed you a technique where you actually visualize yourself after you've hit that goal and you imagine what it actually feels like. In part 2 of this article, I'm going to show you a step by step process to take that goal, and create a plan of action for achieving that goal. When you are creating this plan, remember this:

"You can't reach the top of the mountain in a giant leap-but b
So in essence, what we are about to do is take your mountain of a goal, and break it down into individual obtainable steps. For the sake of this exercise, we are going to continue with the example we used in part 1, which involved losing 30 pounds in 10 weeks. Remember the goal that you wrote down? This is our end all final achievement. We will call this our mission statement. Here is what we came up with last time, and the one that you wrote should be posted in plain view.

"Today is December 5, and I am 30 pounds lighter. I look a lot better, and I feel great. People have complimented me on how I look healthier and am a more enjoyable person to be around. I can now participate in activities I've always wanted to do but felt limited by my weight."

So how can we break this down? Well since we gave ourselves 10 weeks, the best way to me sounds like breaking this up into 10 obtainable milestones that we need to complete along the way. Hitting the 10th and final milestone would complete the mission. Now we need to set up each milestone accordingly. Please note, 30 pounds in 10 weeks can be a big stretch if losing those 30 pounds would mean giving you six-pack abs. I don't personally believe that this is obtainable to do so in a healthy manner. But for an individual who is much more overweight, it is very possible. I am using weight loss for the sake of this exercise. If your goal is weight loss, I recommend speaking to your physician about what is realistically possible for you (and then try to outdo what they say of course).

Since we are using weight loss as our mission, it is ok that we don't set our milestones equally because it is much easier to lose those first 10 pounds then it is the last 10 pounds. I would recommend this schedule. Weeks 1 & 2 lose 4 pounds a week. Weeks 3 - 8, lose 3 pounds a week. Weeks 9 & 10 lose 2 pounds a week.

Now did you notice something about these milestones? Pounds don't just disappear in chunks just because you made the number smaller. Completing a milestone may not be the same as leaping to the top of a mountain, but it is like leaping to the top of a hill. So, like what we did with our mission statement, we will continue to chunk down on our milestones until we can break them down into smaller more obtainable goals. I would recommend writing each milestone down on an index card on the top line (sticky notes work well too). On each index card, further break down your milestone into individually achievable goal. For example, on one card, you may list:

Week 1 Milestone: lose 4 pounds

Monday: run 1 mile

Tuesday: lift weights for half an hour

Wednesday: run 1 mile

Thursday: lift weights for half an hour

Friday: run 1.25 miles

Saturday: lift weights for half an hour

Sunday: day off (eat healthy!)

If you are really feeling diligent, you can break this down even further! You may want to list exactly what you eat on Monday for breakfast, lunch and dinner. You may want to plan out a healthy sleeping schedule. Remember, the more specific and detailed you are, the more likely you are to achieve your desired outcome.

Do you remember hearing about the straight A high school students who flunked out of college? Do you know why? In high school, everything was planned out for them. They had English first period, Math second period, Chemistry third period and so forth. They followed a schedule that was strictly enforced, and they were able to thrive in that situation, even if it was to avoid the negative consequences of things like cutting class (this is away from motivation and we want to use towards motivation - we want to look great and feel healthy). However, once they got to college, they were given a lot more freedom, such as optional lectures and readings, and eventually they couldn't keep up because they lost that feeling of an automatic schedule, where everything is laid out for them. We can argue about there being many other reasons, but I'm not going to go there right now.

You may think that this involves a lot of work. But in reality, the amount of time spent on this activity is only a fraction of the amount of time spent on achieving your mission. If you spent 5 hours a week working on your mission, what's an extra half hour the first week? I'll give you a little hint to help start you off so write this down. Goal #1: write down your milestone schedule!

Remember, in order to have success, you must first plan to have success.

Business Strategy Coach - How To Achieve Your Desires With A Goal Achievement System - Part 1

Have you ever gotten really excited about that million dollar idea only to end up going nowhere? Often times, the idea itself was not what had resulted in failure, but a lack of a systematic process to take that idea and turn it into a reality. This is like driving your car across the country, and never filling up your tank with gas. You will only make it a certain distance, and you will never reach your final destination. What I am about to teach you is a way to create "mental gas stations," with the Goal Achievement System (GAS). The GAS will allow you to refuel your motivation and allow you to achieve extraordinary results that you did not know were possible.

The great thing about this process is that you can use it anywhere in your life that you choose. You don't need a million dollar idea, and you might have a different desired outcome, like losing weight. For the purpose of this blog, we will use weight loss as an example, but you can apply this same process for any type of goal.

The first part of the system is creating a well defined goal. A problem well stated is a problem half solved. We are going to take a simple ambiguous goal, the type that we are used to setting, and turn it into a clearly defined problem.

1. Set a specific goal. You cannot be ambiguous. If you tell yourself, "I am going to lose weight," does that mean you lose 5 pounds, or do you lose 30 pounds? Your mind will probably end up giving you that satisfied feeling if you only lose 2 pounds, because that means you lost weight. Be specific. "I am going to lose 30 pounds or better yet I am going to weigh 125lbs."

2. Give your goal a deadline. Human beings are procrastinators! If you say "I am going to lose 30 pounds" you can easily tell yourself that you are on the right track a year later and 10 pounds lighter, because you don't have a finish line. At the same time, if you GAIN 10 pounds, you still have not technically missed your goal, because it will never come due. Imagine if your boss said: "I'd like you to hand in that report sometime before you die." Would you do it? Probably not. If you tell yourself "I am going to weigh 125 pounds in 10 weeks" you add a bit more pressure on yourself and you force yourself into taking action.

3. Use Towards Motivation. There are two types of motivation. Towards Motivation, and Away From Motivation. Away From Motivation is the act of doing something for the sake of NOT doing, being, or feeling something else. For example, If you tell yourself "I want to lose weight because I DON'T want to be fat," your mind focuses on what you don't want, because the human nervous system cannot process a negative though without first focusing on what it is you don't want. For example, "Don't think about Benjamin Franklin's face on the $100 bill." Did an image briefly flashed through your head before you forced it out? Away From Motivation usually ends up in us doing just enough to not have that feeling. You might lose 15 pounds and feel 'not fat,' and that will end up keeping you satisfied enough, but not completely satisfied. Instead, use Toward Motivation, as that will allow you to set a positive standard that you are continually trying to seek out and make better. "I am going to weigh 125 pounds in 10 weeks so I can look great, be healthy, and feel more energetic." Which sounds better to you?

4. Put yourself in the future, when you've achieved your goal. This is an exercise that you can use every day to help motivate you towards achieving your goal. Look at your calendar, and find out the exact date 10 weeks later. Close your eyes and tell yourself "Today is December 5, and I am 30 pounds lighter. I look a lot better, and I feel great. People have complimented me on how I look healthier and am a more enjoyable person to be around. I can now participate in activities I've always wanted to do but felt limited by my weight." Imagine that picture in your head of that skinnier you, and associate yourself with that image as if you are seeing the world through your own eyes as people are complimenting you on the 'new you.' Take a moment to feel that excitement and energy. Smile. You will get there.

5. Write down your new goal from step 4 and display it where you can see it. Personally, I like sticky notes. I like to write my goals down and place them on my computer screen, so I end up looking at them many times a day. So write down your goal, and make sure you place it somewhere it can be easily viewed at least once a day. "Today is December 5, and I am 30 pounds lighter. I look a lot better, and I feel great. People have complimented me on how I look healthier and am a more enjoyable person to be around. I can now participate in activities I've always wanted to do but felt limited by my weight." Now, whenever you see your goal, you will be able to revision your experience from part 4 and it will help energize and excite you.

Congratulations! You have just concluded part I of the Goal Achievement System. Remember, 'a problem well stated is a problem half solved.' You might not have lost any weight yet (or whatever it is that you are trying to achieve) but you are already half way there. Trust me. An NFL coach who goes into a game without a game plan will have lost the game before the opening kickoff. In part II, I will show you how to pick all the right plays from your play book so that you can take your newly defined goal and make it into a reality.

Business Strategy Coach - Now is the Time to Plan for 2010!

I am totally blown away by the many business owners who do not actually have a business plan. We know the quote "Those who fail to plan, plan to fail." However, with every client that I coach and consult with one of the first things I ask them is what goals do they have for their business. The business strategy plan is the tool that will help you stay on tasks. It is basically your compass to make sure that you are reaching your goals.

Many people I speak to become overwhelmed by the process of creating a plan. There are many great softwares that you can use for example BizPlan Builder is an amazing tool to use to help you through the process.

So let's get started. These are the 3 major components your plan must have:
(1) Income Goals - How much money do you want to make for 2010? What is the total gross revenue? What increase do you want for your business? Begin with knowing what type of lifestyle you wish to live.This will help you in planning your income goals.
(2) Budget - What are your planned expenses for 2010? How much are you allocating for advertising/marketing? Do you have a budget for education/training for yourself and your staff? Are there some expenses that you need to cut for 2010?
(3) Marketing Strategy- Do you have a 6 month marketing strategy in writing? Do you know who your ideal client is and how to reach them? Are you planning on using social media, print, direct mail? Do you have a referral program or affiliate program? What is your expected return on investment (ROI) for the marketing you plan to do? Do you have a tracking mechanisms to gauge your results?

It may seem challenging and daunting but with the right support and a well thought out strategy you will create a "working" plan to accelerate your business.

Coaches Tip: Start NOW and work on one section at a time. By December 31st, you will be ready to take your business all the way and please know we will love to help you on your journey.